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How Analytics Bring Organizations Closer to Their Customers by IBM
April 19, 2012 - (Free Research) Analytics offer insight and can help you make better, smarter decisions - both of which can enable positive customer experiences. In today's wide-open business environment, customers have plenty to choose from. This paper explains why using analytics to your advantage is key to fostering successful customer relationships.
Improving Sales Effectiveness In a Buyer's Market by SAP America, Inc.
April 18, 2012 - (Free Research) This paper seeks to get to the bottom of gaps in CRM initiatives, identifying specific changes that have occurred in the process, areas where it is falling short and other tidbits to consider as your strategies move forward. Read this and gain insight into the results of a survey conducted amongst 160 firms with annual revenues of $250 million.
CRM Total Cost of Ownership: Fees, Subscriptions and Hidden Costs by SugarCRM Inc.
July 15, 2011 - (Free Research) The following analysis provides a comparative price analysis of four leading CRM solutions for midmarketorganizations. Forrester Research defines midmarket organizations as any organization with revenues of lessthan $1 billion and/or fewer than 1,000 employees.
Amplify Customer Understanding with ERP Solutions by Advent Global Solutions Inc.
March 14, 2012 - (Free Research) Read this white paper to explore 5 key strategies to enhance customer satisfaction and discover how to leverage enterprise resource planning (ERP) technology to meet this objective.
Customer Experience Exchange E-Zine: Taking a swing at social CRM by SearchCRM
May 16, 2012 - (Free Research) This edition of the CEM e-zine examines the role social media can play in your company. Learn how Major League Baseball is capitalizing on this revolution to fill its stands even during the darkest of times of the season, why Pinterest is such a success and how Dell measures it's social media success by tracking 22,000 daily online comments.
CRM Solutions For The Finance And Insurance Industries by SAP America, Inc.
February 14, 2011 - (Free Research) Read this report to learn how Forrester Research rated 24 CRM solutions in terms of their strengths and weaknesses in supporting four key cross-functional processes in the finance and insurance industry.
Leveraging the Power of Social Media by Oracle Corporation
August 03, 2009 - (Free Research) Download this free white paper and find out how to "Drive Sales Effectiveness with Enterprise-Ready Web 2.0Solutions," "Harvest Social Knowledge for Customer Service," and learn how "Social CRM Turns Customers into Competitive Advantage."
The Connected Consumer by Oracle Corporation
October 19, 2011 - (Free Research) There is a new customer with which every online business must contend. Armed and empowered, they are leveraging a multitude of channels and a myriad of devices to stay “connected” to their favorite sites. What makes the connected customer tick? Find out in this paper by Lauren Freedman of the e-tailing group.
Powering the Cross-Channel Customer Experience with Oracle’s Complete Commerce by Oracle Corporation
March 01, 2012 - (Free Research) Read this white paper and gain an understanding of Complete Commerce and how it can change the way you interact with your customers. Complete Commerce can help you unify your customer's experience, personalize their journey, maximize engagement and optimize the execution along the way.
Deliver Extraordinary Customer Experience by Oracle Corporation
February 01, 2010 - (Free Research) Organizations need to differentiate themselves by providing personalized and rewarding service that leverages the unique value of all customer touch points. If done well, a company can transform customer service into a competitive advantage, and use it to turn a buyer into a customer for life. Read on to learn more.
The Top 10 Technical Considerations for Evaluating E-Commerce Platforms by Art Technology Group (ATG)
July 23, 2010 - (Free Research) This paper offers ten considerations to help guide the selection criteria for your next e-commerce platform - which should ideally be the last e-commerce platform you would ever need to buy. Continue reading to learn these two technical considerations for evaluating e-commerce platforms.
Improving business processes and customer satisfaction with Cloud Applications by SAP America, Inc.
May 24, 2012 - (Free Research) Many organizations struggle when it comes to improving sales, driving customer satisfaction, collaborating with business partners, and maximizing value of applications. Access this virtual environment for a bevy of content that can help you conquer your greatest business struggles ranging from optimizing sales to the cloud and beyond.
Ensuring Customer Data Quality for Sales and Marketing by SAP America, Inc.
May 24, 2012 - (Free Research) This webcast discusses how SAP Business Objects Data Quality Management and SAP CRM can help you enforce data quality and governance, address verification and identifies duplicates to achieve fast time-to-value and cost-effective customer data management.
Defining the 21st Century salesperson by SAP America, Inc.
May 15, 2012 - (Free Research) This expert white paper from Forrester Research discusses how the role of the sales person has changed in today's digital world and the four types of salespeople in the 21st century.
Building the Contact Center of the Future by inContact
May 15, 2012 - (Free Research) This comprehensive white paper discusses the future of contact centers. From tools to strategy this paper covers all you need to know about ensuring that your customer service stays up to date.
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