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CRM Built for Marketing: The Executive Guide to Selecting CRM that Meets Marketing Needs by Pivotal CRM, a CDC Software solution
July 23, 2009 - (Free Research) How can a company ensure that their marketing department's needs are represented when choosing an enterprise-level CRM system? This white paper provides core principles companies can use to help them select a CRM system that each marketing team member feels was built just for them.
How to Market and Sell Services with Webinars by Citrix Online
November 10, 2009 - (Free Research) This webcast reveals strategies to create a winning webinar program. It offers proven tactics to get more leads and sales from your marketing budget.
SPSS Text Analysis for Surveys 3.0: Get the Most Out of Open-Ended Text Responses by SPSS Inc. Worldwide Headquarters
February 12, 2009 - (Free Research) Maximize survey research value with open text responses. If you've limited your surveys to close-ended questions due to the time and expense of reading and manually coding text responses, this session can be your organization's first step toward maximizing the value of your survey data.
Infor CRM Epiphany For Consumer Products by Infor CRM
July 01, 2009 - (Free Research) Infor CRM Epiphany helps you make the most of customer interactions and improve your sales, marketing, and service operations in order to increase loyalty, enhance brand preference, and boost profitability.
Innovative Marketing Strategies for Individual and Personal Lines Insurers by Infor CRM
July 22, 2009 - (Free Research) In this paper you will learn just how important each customer interaction is and how companies are turning to Infor CRM Epiphany Inbound Marketing for Insurance to be able to manage their customers on a highly personal basis which greatly increases customer loyalty and satisfaction which will ultimately increase sales and profitability.
Blackberry Solution Increases Customer Service for Corporate Real Estate Company by BlackBerry
February 26, 2009 - (Free Research) J.J. Barnicke's sales people needed instant access to corporate property information to better serve clients and speed up sales cycles. They also needed wireless access to CRM data This case study explains how J.J. Barnicke is using BlackBerry and the sales force solution to access CRM information about clients.
Top 10 Reasons Customers Choose SAP for Business Transformation by SAP America, Inc.
January 01, 2006 - (Free Research) SAP is a customer’s company, whose organization is designed for, and encouraging of, innovation in all its aspects - from product development to product delivery to product implementation. Read this white paper to discover the top 10 reasons why customers choose SAP for their business transformation.
Increase Your Returns Using Event-Based Marketing by Infor CRM
July 22, 2009 - (Free Research) Read this paper to learn how Event-triggered marketing has seen five times the response rate of non-timed mass-marketing campaigns and how your company can take advantage of event-based marketing by using Infor CRM Epiphany Outbound Marketing suite.
Mobile Sales Force at Growing Company Benefits from Mobilizing CRM Information to the Field by BlackBerry
February 26, 2009 - (Free Research) Sales Partnerships needed a way to coordinate the activities of the outsourced sales force services it offers. They wanted a solution that would help maximize the productivity of the sales force by tracking sales activities, handling territory management, and creating a high level of accountability for the sales representatives working...
American Airlines sees ROI of 1192% in 2 Months with Predictive Analytics by SPSS Inc. Worldwide Headquarters
February 20, 2009 - (Free Research) To overcome the challenges of increased customer data, American Airlines deployed SPSS for Windows to replace its mainframe based analytics system, increasing productivity of its customer research team and improving decision making while reducing ongoing costs.
Turning Customer Interactions into Money: Using Predictive Analytics to Achieve Stellar ROI by SPSS Inc. Worldwide Headquarters
December 31, 2008 - (Free Research) This whitepaper makes the case for using predictive analytics as a catalyst for a company's growth. It includes best practices from several global companies including: Cablecom, Royal & Sun Alliance, and T. Rowe Price. Ultimately, it is
about maximizing the level of understanding that can be achieved with customer data.
Let Customer Feedback Do the Driving by SPSS Inc. Worldwide Headquarters
May 31, 2007 - (Free Research) As the second installment in The Customer Innovation Series, this paper describes why and how Enterprise Feedback Management (EFM) is a critical component in solving the problem of enhancing customer-driven innovation.
Infor CRM Interaction Advisor by Infor CRM
July 22, 2009 - (Free Research) Watch this product demo to learn how Infor CRM Interaction Advisor will fuel organic growth by driving lifetime customer loyalty and increase value at every customer touch point without replacing any existing systems.
Efficiency, Effectiveness and Customer Loyalty in the Insurance Contact Center by Infor CRM
July 22, 2009 - (Free Research) Read this paper to learn how important an efficient and effective contact center is and how Infor CRM Epiphany Contact Center enables carriers to create a highly efficient, customer-centric, multichannel contact center, providing a better customer service experience and increasing customer loyalty.
Infor CRM Epiphany for Hospitality by Infor CRM
July 01, 2009 - (Free Research) Infor CRM Epiphany for Hospitality provides the integrated marketing, customer service, and analytics capabilities hotels, casinos, and other hospitality companies need to deliver exceptional service at every touch point.
Solving the Fax-to-Order Problem by Esker Inc.
May 04, 2009 - (Free Research) This webinar looks at the problems of inbound fax sales orders and many of the coping mechanisms we have all devised. It examines some of the failures and successes that others have found by introducing automation to help drive productivity, boost customer service, and ultimately increase profit revenue.
Business Fitness Gets in Shape with GoToMeeting Corporate with GoToWebinar by Citrix Online
March 2009 - (Free Research) This new case study explores how Citrix® GoToMeeting® Corporate with GoToWebinar® has transformed Business Fitness's sales and marketing efforts, enabling the company to significantly reduce costs, speed up the sales cycle and vastly improve nurturing efforts.
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