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Your search for keyword: Marketing Management returned 1356 results.
 
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Marketing Management | Customer Relationship Management (CRM) | Customer Experience Management (CEM) | Customer Service (General) | Customer Information Management/ Customer Databases | Customer Data Integration | Business Intelligence Solutions | Virtualization | Enterprise Systems Management | Customer Interaction Management | Sales Management | Data Center Management

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Six Success Factors for Building a Best-Run Marketing Organization by SAP America, Inc.

October 18, 2010 - (Free Research) This paper discusses six success factors that will enable your marketing organization to overcome the challenges to reaching growth and profitability objectives. Continue reading to learn more about these six success factors and more.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

IDC Case Study: Optimizing eCommerce Decisions at TIAA-CREF by Oracle Corporation

December 16, 2010 - (Free Research) This IDC case study examines the benefits TIAA-CREF, a Fortune 100 financial services firm, gained from automating their eCommerce marketing. By deploying Oracle Real-Time Decisions, TIAA-CREF was able to apply intelligent process automation to customize online customer interactions.
(CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Why Deliver Extraordinary Customer Service? by Oracle Corporation

March 21, 2011 - (Free Research) Organizations need to differentiate themselves by providing personalized and rewarding service that leverages the unique value of all customer touch points. If done well, a company can transform customer service into a competitive advantage, and use it to turn a buyer into a customer for life.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Best in Class Marketers Drive Enhanced Customer Loyalty by SAP America, Inc.

September 02, 2010 - (Free Research) This paper will explore how top-performing companies are capturing, integrating, managing, measuring and acting on valuable customer data throughout the entire customer lifecycle, in order to maximize customer loyalty and achieve Best-in-Class bottom-line results.
(ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

Using Advanced Analytics to Gain Insights into Your Revenue Stream by SAP America, Inc.

February 20, 2009 - (Free Research) This CustomerCentric Selling® research can help organizations analyze their sales and marketing processes to gain insights more quickly and accelerate business performance.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Case Study- B&H Photo: Driving Rapid Top-line Growth through Ariba PunchOut™ and Online Marketing by Ariba, Inc.

December 22, 2011 - (Free Research) Read this paper to learn about the ways in which online marketing systems can boost sales and drive rapid top-line growth through showcasing your entire spectrum of products and services.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Are your online customers struggling?  Learn how to increase satisfaction and drive revenues by Tealeaf

September 27, 2011 - (Free Research) Knowing why a customer is dissatisfied with your company's online interaction is essential to successful online marketing. Read this white paper to learn about Customer Struggle and how you can eliminate it from your online customer interactions.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Taneja Group — Executive Summary: An Overview of the Cloud Market Vendor Landscape by VMware, Inc.

February 08, 2012 - (Free Research) Choosing a cloud vendor in today’s market can be a challenge.  This market profile from Taneja Group provides an objective review of current cloud infrastructure and management, application platform, and service provider solutions from leading vendors as well as key takeaways for IT leaders to consider when selecting a vendor.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Email Archiving Best Practices: A competitive overview of major players in the market by Mimecast

October 04, 2011 - (Free Research) The market for email archiving is growing fast due to a real need for control risk and increased productivity in organizations. Access this Bloor Research paper to explore the email archiving systems and services available. Discover the strengths and weaknesses of major players in the market today.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

2011 BI market study- Trends, tools and top vendors by Actuate

January 16, 2012 - (Free Research) Read this white paper to learn why Actuate BIRT outperformed Pentaho and Jaspersoft to secure the leading open source overall ranking and surpassed other open source business intelligence (BI) vendors by a wide margin in this independent market study.
(ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

Station Casinos uses workload automation solution to deliver smoother audits and increase customer loyalty by Cisco Systems, Inc.

January 20, 2012 - (Free Research) In this brief white paper, Jeff Martin, Station Casinos’ director of business intelligence (BI), provides specific examples of the types of problems that the company wanted to solve, and offers insight into the specific job scheduling solution it selected to overcome its challenges.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Leading Interactive Games Designer Accelerates Business Intelligence Program by Cisco Systems, Inc.

January 20, 2012 - (Free Research) In this white paper, Rajesh K. Gupta, Electronic Arts' senior manager of applications for business intelligence (BI) and data services, explains how EA avoids many costly problems due to timely data access. Read this now to gain insight into how EA deployed job scheduling software and what benefits it reaped by doing so.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Address all your CRM needs with one system by Infor CRM

December 19, 2011 - (Free Research) Read this paper to learn about a business-specific solution that is designed with forward-thinking brands in mind. With all industries considered and all accepts of selling considered from sales to customer relationship management, this new system may fit all of your needs.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

E-Guide: Key Strategies for Improving Customer Service in a Down Economy by Citrix Online Go To Meeting

January 12, 2012 - (Free Research) Read this e-guide and explore key techniques for using Web 2.0 technologies to improve your customer service, marketing and sales efforts. Discover a sound customer service strategy for your organization, as well as two types of online customer service initiatives.
(EGUIDE) VIEW ABSTRACT | GO TO

Special report on EMC by ComputerWeekly.com

November 15, 2011 - (Free Research) This special eight-page indepent report from Computer Weekly, packed with graphs and diagrams, is essential reading for anyone doing business, or thinking of doing business with EMC.
(ESSENTIAL GUIDE) VIEW ABSTRACT | GO TO

Best Practices in Reconciliation: A Practical Guide for Asset Managers by Advent Software, Inc

July 2008 - (Free Research) This whitepaper explains why automated reconciliation is quickly evolving into a competitive necessity. The costs associated with manual reconciliation, the benefits from automation, and the best reconciliation workflow model will all be discussed.
(WHITE PAPER) GO TO WHITE PAPER

Customer Data Management- Breaking down data silos for improved business outcomes by Equifax

December 2011 - (Free Research) This paper reviews the current problems with data silos and how customer data management services can help companies create a consolidated view of their customers and ultimately increase their revenues.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Mobile location-based services gaining ground by ComputerWeekly.com

November 2010 - (Free Research) From the turn of the millennium until the end of 2007 MLBS (Mobile Location Based Services) had promised much, but delivered very little in terms of commercial applications. Even in Japan and South Korea, the most advanced markets for commercial MLBS, usage was disappointing.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Voice over IP Open-Source Platforms and the Session Initiation Protocol by Global Knowledge Network, Inc.

April 2006 - (Free Research) This paper shows the industry-wide acceptance of SIP and the recent advances of the open source software projects related to Voice over IP (VoIP). Read why the author firmly believes that the VoIP open source is still in its infancy, but its acceptance and product maturity will grow rapidly over the next few years.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

crystalreports.com for Salesforce.com: Exception and Sales Reporting by Business Objects

crystalreports.com is a Web-based report-sharing service that allows you to share Crystal Reports with the right people - simply and securely. Create advanced reports from your Salesforce.com data. Dig deeper for answers using graphs with drill down capabilities. View, schedule, refresh, and distribute reports online - inside Salesforce.com. 
(SOFTWARE PRODUCT)GO TO DETAILED REPORT

Assessing the Total Cost of Ownership for BI by LogiXML

January 2012 - (Free Research) This report provides mid-market organizations a framework for evaluating the total cost of ownership (TCO) of business intelligence (BI) solutions.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Smarter Commerce Manufacturing Interactive Guide by IBM

January 2012 - (Free Research) Smarter commerce is designed to help companies better integrate and more effectively manage their value chains. It aligns the buy, market, sell and service processes in a way that puts the customer at the center of decisions and actions, which can lead to greater customer loyalty, revenue and profit margin growth.
(VIRTUAL SEMINAR) VIEW ABSTRACT | GO TO

Business Analytics Clients Build a Smarter Planet by IBM

November 2011 - (Free Research) This brief video shoes how predictive analytics benefits Arvato Services, Yamaha Motor Europe, Banco Itau Argentina, Avis Europe and other organizations. For example, Avis Europe uses IBM predictive analytics to drive highly personalized e-mail campaigns based on detailed customer profiles.
(VIDEO) GO TO

Gartner Magic Quadrant for Public Cloud Infrastructure as a Service by CSC

January 2012 - (Free Research) In this exclusive Gartner report, compare the top vendors offering public cloud IaaS with a graphical, easy to understand representation of each vendor's standing in terms of ability to execute and completeness of vision. Access the link within for a link to the full report.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

B2B Benchmark Assessment for B2B Services Sector by IBM

January 2012 - (Free Research) Take the time now and find out how your organization's sales processes to configure, price and quote complex business-to-business (B2B) offers ranks against the market leaders in the B2B services, communications, software, IT services and B2B advertising sectors.
(ASSESSMENT TOOL) VIEW ABSTRACT | GO TO

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