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Your search for keyword: Marketing Management Basics returned 1407 results.
 
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IDC Case Study: Optimizing eCommerce Decisions at TIAA-CREF by Oracle Corporation
December 16, 2010 - (Free Research) This IDC case study examines the benefits TIAA-CREF, a Fortune 100 financial services firm, gained from automating their eCommerce marketing. By deploying Oracle Real-Time Decisions, TIAA-CREF was able to apply intelligent process automation to customize online customer interactions.
(CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Why Deliver Extraordinary Customer Service? by Oracle Corporation
March 21, 2011 - (Free Research) Organizations need to differentiate themselves by providing personalized and rewarding service that leverages the unique value of all customer touch points. If done well, a company can transform customer service into a competitive advantage, and use it to turn a buyer into a customer for life.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

CPP Successfully Creates a Single Customer View with an Enterprise-wide MDM Solution by DataFlux Corporation
February 28, 2011 - (Free Research) The leading international marketing services organization implements DataFlux MDM Solution to power enterprise data management initiatives.
(CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Online Marketing - How to Create Value from Today's Digital Environment by OpenText
March 29, 2012 - (Free Research) In this paper, you’ll find more details about the trends driving online marketing and advice on how to develop your online marketing strategy to reach goals and deliver maximum value from Web initiatives.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Building a Clear and Socially Connected Enterprise by SAP America, Inc.
December 31, 2010 - (Free Research) Read this white paper to learn how financial services firms can leverage social channels to better understand changing customer needs and interaction styles, develop products and services that address those changes, and create marketing campaigns that target these customers.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Deliver Extraordinary Customer Experience by Oracle Corporation
February 01, 2010 - (Free Research) Organizations need to differentiate themselves by providing personalized and rewarding service that leverages the unique value of all customer touch points. If done well, a company can transform customer service into a competitive advantage, and use it to turn a buyer into a customer for life. Read on to learn more.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Customer Loyalty Playbook: 4 Steps To Build Loyal, High-Value Customers by Oracle Corporation
February 01, 2010 - (Free Research) The longer a customer is loyal, the more profit the company gains. Read this brief to learn four steps to help guide your customer loyalty strategy.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

SOA for Dummies: IBM® Limited Edition Mini eBook by IBM
April 12, 2012 - (Free Research) Service-oriented architecture (SOA) makes technology a true business enabler and empowers business and technology leaders to respond to change with increased agility. This e-book introduces you to the basics of SOA in context with the real-life experiences.
(EBOOK) VIEW ABSTRACT | GO TO

What Every IT Manager Needs To Know About Project Management by Global Knowledge
May 01, 2009 - (Free Research) It is important for the IT Manager to know the basics of formalized project management. Why? Because every organization needs to be able to implement change and almost all important changes are defined or implemented through project teams.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

MPLS VPN Tutorial: What you should know by XO Communications
March 14, 2012 - (Free Research) In this expert E-Guide from SearchEnterpriseWAN.com, explore the next generation of networks: Multiprotocol Label Switching (MPLS) networks.
(EGUIDE) VIEW ABSTRACT | GO TO

Global lessons in eHealth implementation by ComputerWeekly.com
April 02, 2012 - (Free Research) This report from KPMG, packed with case studies, looks at the drivers for innovation in e-health.
(JOURNAL ARTICLE) GO TO

2012 Security Outlook by ComputerWeekly.com
February 24, 2012 - (Free Research) This report from the Corporate Executive Board, based on extensive research with Chief Information Security Officers, identifies the top 10 security imperatives for 2012.
(ESSENTIAL GUIDE) VIEW ABSTRACT | GO TO

CW+ Roundtable: IT fights back to deliver business-related benefits by ComputerWeekly.com
July 09, 2010 - (Free Research) There is no question that the past two financial years have been tough – IT budgets have been cut and IT managers have been under pressure to deliver more for less. But attitudes are changing, things are looking up and there’s a renewed sense of optimism within IT departments.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Find the most effective cloud services for your business by HP & Intel
October 21, 2011 - (Free Research) HP is driving the evolution of what we call the Instant-On Enterprise. It is an enterprise that embeds technology into everything it does to better serve citizens, partners, employees, and clients.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

eBook: 100 SOA Questions by IBM
March 01, 2011 - (Free Research) This book serves as an exhaustive guide to the SOA implementation journey, providing answers to 100 questions on topics ranging from the basics to highly specific areas like governance and information management.
(EBOOK) VIEW ABSTRACT | GO TO

Ensuring Customer Data Quality for Sales and Marketing by SAP America, Inc.
May 24, 2012 - (Free Research) This webcast discusses how SAP Business Objects Data Quality Management and SAP CRM can help you enforce data quality and governance, address verification and identifies duplicates to achieve fast time-to-value and cost-effective customer data management.
(WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Sybase Capital Markets Guide by Sybase, an SAP company
June 15, 2011 - (Free Research) This finantial e-guide covers the impact of real-time data and how to take advantage of new risk strategies. Articles and research focus on technological innovation, business strategy and geographical markets and is full of insights from Sybase experts and other leaders across the financial services industry.
(EGUIDE) VIEW ABSTRACT | GO TO

Introduction To Complex Event Processing (CEP) In Capital Markets by Sybase, an SAP company
February 22, 2012 - (Free Research) This free Sybase presentation provides a high-level overview of Complex Event Processing (CEP). It begins by defining CEP and its capital markets applications, and culminates with the powerful Sybase Aleri CEP platform and its features and benefits.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Improving Sales Effectiveness In a Buyer's Market by SAP America, Inc.
April 18, 2012 - (Free Research) This paper seeks to get to the bottom of gaps in CRM initiatives, identifying specific changes that have occurred in the process, areas where it is falling short and other tidbits to consider as your strategies move forward. Read this and gain insight into the results of a survey conducted amongst 160 firms with annual revenues of $250 million.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Briefing: Handheld PCs, smart phones and mobile payments. by ComputerWeekly.com
April 23, 2012 - (Free Research) The latest trends, market research and analysis, on handheld PCs, smartphones, and the mobile payment market from KPMG.
(IT BRIEFING) VIEW ABSTRACT | GO TO

Station Casinos uses workload automation solution to deliver smoother audits and increase customer loyalty by Cisco Systems, Inc.
January 20, 2012 - (Free Research) In this brief white paper, Jeff Martin, Station Casinos’ director of business intelligence (BI), provides specific examples of the types of problems that the company wanted to solve, and offers insight into the specific job scheduling solution it selected to overcome its challenges.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Leading Interactive Games Designer Accelerates Business Intelligence Program by Cisco Systems, Inc.
January 20, 2012 - (Free Research) In this white paper, Rajesh K. Gupta, Electronic Arts' senior manager of applications for business intelligence (BI) and data services, explains how EA avoids many costly problems due to timely data access. Read this now to gain insight into how EA deployed job scheduling software and what benefits it reaped by doing so.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Special report on EMC by ComputerWeekly.com
November 15, 2011 - (Free Research) This special eight-page indepent report from Computer Weekly, packed with graphs and diagrams, is essential reading for anyone doing business, or thinking of doing business with EMC.
(ESSENTIAL GUIDE) VIEW ABSTRACT | GO TO

Mobile location-based services gaining ground by ComputerWeekly.com
November 24, 2010 - (Free Research) From the turn of the millennium until the end of 2007 MLBS (Mobile Location Based Services) had promised much, but delivered very little in terms of commercial applications. Even in Japan and South Korea, the most advanced markets for commercial MLBS, usage was disappointing.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

crystalreports.com for Salesforce.com: Exception and Sales Reporting by Business Objects
crystalreports.com is a Web-based report-sharing service that allows you to share Crystal Reports with the right people - simply and securely. Create advanced reports from your Salesforce.com data. Dig deeper for answers using graphs with drill down capabilities. View, schedule, refresh, and distribute reports online - inside Salesforce.com. 
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